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ShareTry Strategic Campaign Development
Building an effective member referral campaign is part art, part science.
The Art comes from creating a compelling campaign theme. It’s a clear primary message that inspires, motivates and compels your members to refer. Your theme is brought to life with strategically integrated content. It’s how symbolic visuals, carefully crafted copywriting, layout and design work together to produce a complete feeling around your campaign.
The Science comes from leveraging analytics insights and testing. It’s a data-driven approach that provides clear answers to questions like:
- What’s the best time and day-of-week to email your members to maximize sharing?
- What email subject lines produce the best open rates?
- What font size maximizes lead capture?
ShareTry Campaign Micro Performance – Measures the little things like those described above and referrals-per-member, best referral channels (Twitter, Facebook, LinkedIn, etc) and more. All these tiny, hard to see details may seem insignificant when looked at alone. Yet, when these micro performances are added together they have a substantial impact on you big (macro) results.
ShareTry Campaign Macro Performance – These are the big performance results you really care about. How many referral leads did your campaign produce? How many members participated? How many sales did you make? What’s your ROI? Who are your most valuable members?
The ShareTry Campaign Library
The micro/macro performance data from each ShareTry campaign is carefully monitored, analyzed and cataloged. It allows us to create a library of battle tested and customer proven ShareTry campaigns that we can offer our customers. Our goal is not to reinvent the wheel for each campaign, but to provide results that provide our customers with compounding profits.
Defining the Strategic Objectives Of Your ShareTry Campaign
Your ShareTry Campaign Brief